Search Engine Optimization (SEO)

What is SEO?

Search Engine Optimization (SEO) is about getting your website found in search engines for keywords people use to find the products and services you offer; Ranking your website #1 for the company name isn’t enough.

Why is SEO Important?

  1. Increase “free” visits to your website by ranking higher in search engines.
  2. Cost-effective marketing tactic as part of your long term marketing budget

How to Optimize Your Website for Search Engines

SEO Analysis

This is an important document because it delivers the data and information I need to develop an SEO Strategy that involves understanding which keywords your customers use to find products and services you offer, analysis online competition who rank for those keywords and provides tactical recommendations on what you should do to competitively position your website in search engines. Without this step, you could potentially miss out on keyword opportunities and fail to understand who your online competitors truly are.