Today’s technology allows us to gain insight into who your customers are. I’m not talking about their first name, last name and phone number – I’m talking about their demographic information that will tell you things like how much money they make, what types of websites interest them the most, which parts of the country have stronger interests in a particular product, age, sex, race and much much more. Web Analytics is about gathering data in order to make data-driven decisions in your Internet Marketing campaign.