The title tag is the most important on-page ranking factor. Title Tags should be unique, properly identifying the content while limiting characters to 70 characters (recommended) and leveraging keyword research. Google has the ability to index up to 255 Title Tag characters, but having lengthy Title Tags may result in a loss of emphasis on keyword(s) with the highest priority. Highest priority keywords should be positioned at the front. If your brand or company name provides a greater traffic potential, it should be positioned at the front, if not, it should be placed at the end to let search engines aware of your brand theme.