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SEO Experiment: “transformers the movie”

July 1, 2007

I remember Transformers growing up; it was actually my favourite cartoon. I remember the time when the original series (Transformers G1 or First Generation) wasn’t being produced anymore – a sad, sad day I tell you.

Back to 2007! anyway, so with the Transformers movie opening day just around the corner, July 4th 2007, I thought it would be a great opportunity to see how much traffic my web site can generate using my favourite social networks and log how quickly google indexes it, its SERP (Search Engine Ranking Position) measuring referring sites against organic traffic.

I’m not going to be using any advanced web analytics tools; just Google Analytics. And I’ll report on the traffic results every week for the next month after the movie is released. I’ll be optimizing the posts for “transformers the movie” and other keyword clustering combonations as well.

I want to find out if optimizing for a higher searched term receives more hits and ranking importance using less keyword clustering or if long tail words bring more traffic.

SEO Experiment criteria:

  • Create two posts with similar content (different title tags and content containing same number of total keywords)
  • Use a maximum of 5 social networking web sites
  • Cannot send out an email to anyone linking to this post

… more than meets the eye!

That reminds me! I should check out the showtimes for transformers in Calgary.

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About the Author

King Rosales works as an Internet Marketing Professional in Calgary, Alberta, Canada for an E-Commerce company where he focuses on conversions via PPC, email campaigns and social media (social commerce).

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