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How To Change Welcome Message in Magento

By default, your Magento store will include a message that says, “Welcome to Magento”. To change it, login to your admin area: 1. Navigate to: System > Configuration > Design > 2. Change “Welcome Text”… 

Google Engage – I’m Approved!

Google Engage is a new program for Search Engine Marketing agencies and consultants designed to help you learn how to help you improve your clients success with Google Adwords. Unfortunately, the signup process, although free,… 

Trada Review – Crowdsourcing Paid Search Optimization?

Would you crowdsource your PPC campaign? I didn’t know this service existed, did you? Well, a company called, Trada Inc, provides PPC optimization services and they’ve even been featured in Forbes, Inc Magazine, Business Week, New York Times and Business Week. They offer “”free” Paid Search Optimization through their system that connects you to a community of skilled PPC managers.

How to Import Google Calendar into iCal

Google Calendar is a pretty standard online calendar tool. One benefit of using Google Calendar is if you love Google’s online tools, you’re only one click away from viewing your calendar. One of my bosses… 

Download Droid Sans Font Free

Droid Sans Font is pretty smooth. The appeal for me is the fact that its a Google font used for Google’s Android OS phones; cool they made their own unique font for it. Do you… 

Max CPA vs Target CPA in Google AdWords

I’m testing out Google AdWords’ conversion optimizer to focus on conversions rather than clicks to see if I can see a double digit increase in conversions as I’ve read in the Google AdWords Training Center.

Although the conversion optimizer tool will recommend a Max CPA or Target CPA for you based on your campaign’s history, I’ve manually set the Target CPA to $150 (YOY, last year’s average CPA for this campaign was $167). I think $150 is a little bit harry for a goal, but I think its important to see if this test to see if we can decrease the average CPA (the need driven by the big cheeses) can be done, given the current economic landscape.

SEO: Tag Clouds are Ugly, But Are They Good for SEO?

I’ve seen many blogs (both corporate and personal) with a right sidebar widget that includes differently sized keywords in various orders – its a Tag Cloud. Personally, I think tag clouds are ugly and people abuse them by keyword stuffing, “the more tags I use, maybe I’ll rank better for each tag”. . But, what if a tag cloud isn’t abused, are tag clouds good for SEO?