Where’s your e-commerce website’s search box located? Does it matter? Why should it matter?

“Form follows function”, is a well known methodology in design. But, how often does it really get scrutinized and put into practice? rather, how many clients put much thought into it? After working on both client-side and agency-side, you’d be surprised by what I’ve seen. Let me just say, its one of those elements usually just thrown in without considering how it could impact conversions.