Website Toolbox

The follow are some of the free online tools I use regularly in my daily routine for all the websites I manage.

WordPress Plugins

Web Hosting

  • Nexcess WordPress Hosting
    The best web hosting support I’ve ever received. I’ve used over 20 different hosting providers since 1998.
  • Who Is Hosting This?
    An awesome tool that shows where any given website is hosted, the hosting provider, its IP Address, name servers and a link to its WHOIS.


  • Ahrefs
    This tool allows you to track your backlinks, keywords, brand mentions and know what your competitors are doing.
  • Magestic
    Link intelligence tools for SEO and Internet PR and Marketing. Site Explorer shows inbound link and site summary data.
  • Screaming Frog
    Screaming Frog SEO Spider is a website crawler, that allows you to crawl websites’ URLs and fetch key elements to analyse and audit technical and onsite SEO.
  • Moz
    Formerly known as SEOMoz, Moz is a well-known and multi-faceted tool for SEO and Social Media.
  • Google Shopping Taxonomy (Official Google Category List)
    This is the complete and latest version of the official Google Product Category list
  • Gootax – Google Shopping Taxonomy (Third-Party Tool)
    This third-party tool gets the data from the official Google Shopping Category text file but is a tool that allows you to search by keywords to help you quickly find and narrow category selection.

Paid Ads

  • Optmyzer
    Optmyzer is a paid web-based product that gives you automated tools that helps you manage and optimize your Google Ads, Bing Ads, and Google Merchant accounts. A true time saver.
  • SEMrush
    SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

Web Analytics

  • Quantcast
    This tool provides free audience demographics measurement and delivers real-time advertising.
  • GA Regex Tester
    This utility provides real-time feedback on your regular expressions before you insert them into a filter in Google Analytics.
  • How to Track Custom Dimensions in Google Analytics
    This link to GA shows you how to implement Custom Dimensions from Google Analytics into your website/ecommerce.

UX / Conversion Optimization

  • Mouseflow
    Great alternative to Optimizely and CrazyEgg for understanding user-interaction behavior.


  • Grab Website Colors
    This tool gives you the ability to extract the hexadecimal color palette of any website.
  • Color-Hex
    This is a nifty tool that allows you to experiment with hexadecimal color values, discover and create color palettes.

Stock Photos & Photography

  • Pexels
    This site is what we’ve all been waiting for. Free stock photos! Just bookmark it and use it.
    Formerly SXC.HU, a couple of years after it was acquired by Getty Images, they completely changed the site’s interface. It’s likely the web’s largest collection of free stock photos but promotes lots of premium stock photos by Getty Images.
  • Lighting Diagram Creator
    Photography lighting diagrams made easy with this online tool: use the drop down menus, select objects, drag them, rotate them, change their layers then export your diagram to JPEG or save its URL.


  • BuiltWith
    Very useful tool that gives you insight into what makes any website run. ie. which platform does it use to power its ecommerce site?
  • GenerateWP
    The easiest and the fastest way to create custom and high quality code for your WordPress project using the latest WordPress coding standards and API’s.
  • ViewPortSizes
    Use this handy tool to help with your responsive design & mobile web apps.
  • CSS Media Sizes
    Helpful tool gives you proper CSS media sizes
  • Viewport Emulator
    This fantastic tool shows what your website will look like on pretty much every mobile or desktop device. No need to send screenshots anymore, just load the URL from this tool then share the completed URL to others on your design team.
  • PHP Code Checker
    Use this quick tool to check your PHP code & syntax
  • Responsinator
    Simple, yet highly useful tool to let you preview responsive designs
  • Animate.CSS
    Free to use JQuery-based CSS animation library compilation



  • Check MX Records for your Domain
    Useful to check if you’ve made changes to your website mail system. ie. Switching from your default web hosting email to gmail apps for business.
  • Check WHOIS
    Find owner information, name servers, etc for a domain name if publicly available.
  • Check .CA WHOIS
    .ca domains are treated differently and other whois checkers don’t provide all the information.
  • Check DNS Record Propogation
    Easy to use tool that allows you to check which parts of the world see your updated Name Server changes.




  • Website Speed Test
    Test the loading time of your website and identify key problem areas to help you speed things up.


  • Why No Padlock?
    Pulling your hair out trying to find out why your secure page is not fully secure? Here’s a simple tool that will tell you about any insecure items on your SSL page.
  • SSL Checker
    Helps diagnose problems with your SSL certificate installation. You can verify the SSL certificate on your web server to make sure it is correctly installed, valid, trusted and doesn’t give any errors to any of your users.
  • Free SSL
    Get a free SSL for non-commercial use.


  • Clear Facebook Posting Cache
    When you copy and paste a link in the status, that link’s title, description and photo is cached. So, when you update the link and paste the link again, Facebook still uses the old version. This tool will clear your Facebook cache so you can use the updated link.
  • Ban Someone From Liking your Facebook Page
    There’s always going to be bad people liking your page. They’re unwanted and don’t respect your community you’ve built.