Nielsen ratings and the reliance of word of mouth marketing – In a study to determine which forms of advertising consumers trusted the most, The Nielson Company’s April 2009 survey results showed that “90% of their respondents trusted completely or somewhat recommendations from people they know”, 70% trusted consumer opinions posted online and 70% trusted brand websites…
Its called, “seeding” and it has nothing to do with pots and plants.
Seeding is the process of writing reviews, “liking”, Rewtweeing products you promote on all your channels. Yes, a review is something you commonly associate with “other people doing the work for you” or the natural word of mouth promotion, but the truth is, people follow people, so we need to give them a wink that its ok to do it too!
Ever heard of “Semantic Markup”, the “Semantec Web” or “Semantic SEO”? What about, “Microformats” or even “GoodRelations”? Well if you have, you’ll know these have changed how we write up our HTML code forever. Well, I recommend you pay more attention to it because it most certainly has. Read this blog post to understand the benefits and how to implement this on your site so you too can increase your organic CTR & conversion rate.
Vimeo’s got their very own Music Store! Use the music clips in your movies and share them via Vimeo. Looking through the list of available music clips, the price ranges from Free to $1.99. As…
I just downloaded the CinexPlayer app on to my iMac. I looked around and found that the CinexPlayer app had the most consistent high reviews for playing divx movies on the Apple iPad 2. Be…
By default, your Magento store will include a default thumbnail image, not that great in my opinion, you should be customizing it as you are. To change it, login to your admin area: 1. Navigate…
You’re asking yourself whether or not its worth spending $5,000 to $25,000 on a website. You’re right, you should be asking this question because all your competition likely asked this question at one point when they realized they need a website of their own. What do you do? Its time for you to understand what an investment to build your small business website could mean to your business by calculating your Return on Investment (ROI).
Where’s your e-commerce website’s search box located? Does it matter? Why should it matter?
“Form follows function”, is a well known methodology in design. But, how often does it really get scrutinized and put into practice? rather, how many clients put much thought into it? After working on both client-side and agency-side, you’d be surprised by what I’ve seen. Let me just say, its one of those elements usually just thrown in without considering how it could impact conversions.
The ability to load your web page images gradually as a visitor scrolls down your web page is great because it decreases initial load time; their browser only loads what fits in their browser window size. This functionality is also known as, “Lazy Loading”. See it in full effect on Mashable.com (The first place I’ve seen it used and is still used today).
But, as nifty as Lazy Loading may be, besides the fact that your website visitors have less KB to download when the page initially loads, I’m wondering if it has any affect on SEO rankings? and does it have any affect on conversion rates?