How do I improve my AdWords conversion rates? If you’re like me and keep up to date with online marketing trends and strategies, you’ll appreciate these tips from industry pros, especially since they come directly from Google!

Today, I realized I didn’t check my Inside Adwords RSS feed updates in a week and found a gem! Its a free e-book from Google and the “for Dummies” publishers, Wiley Publications.

I’m constantly on the look out for great tips and strategies about increasing my online conversion rates with every medium I promote on, whether it be AdWords, my blogs and social media platforms like Facebook. If you’re looking to learn more about improving your online conversions? Why not learn from one of the most best-selling how to book series from Wiley Publications?! Last week Google and Wiley publications introduced Improving Online Conversions for Dummies, a free ebook.

This 64 page ebook is simple and easy to follow that was created to help you get a better grasp of the conversion improvement tools offered by Google. Improving Online Conversions for Dummies explains how you can make sure your ads show on searches that are most likely to convert into sales. Understand which ad clicks and impressions lead to conversions, better apportion your marketing spend and even develop your own conversion attribution model. Discover the secrets to getting more bang for your buck with this ebook.

http://www.google.com/intl/en/landing/conversion/dummies.html