I’ve been getting lots of questions from my peeps about which Search Engines I use for search engine marketing campaigns. Basically, from a campaign strategy, the engines that use depend on the overall campaign budget. If the campaign’s total budget is only $5,000 over three months, I wouldn’t waste time figuring out which engines to use simply because a $5,000, 3 month campaign equates to $55.00/day and would just setup the campaign in Google.

However, on budgets that I’ve managed where the total campaign spend is $150,000 over 6 months, I would tier off into first, Yahoo!, MSN third and lastly Ask. One could ask, “why dont you just spend the whole budget in Google because its the leading engine?”. Essentially, a $150,000 budget over 6 months equates to$833.00/day; knowing this, how many campaigns in Google can actually spend that much in a day? What search engine marketers have to consider is that if you have a campaign with 2 AdGroups and a total of 200 keywords, you’ll have trouble spending the daily budget and will find that it will saturate at a certain dollar amount; ie. $250.00/day.

So let’s break it down, here are the Top Paid Search Engines:

1. Google AdWords
2. Yahoo! Search Marketing
3. MSN AdCenter
4. Ask

King Rosales is a Online Advertising Strategist in Calgary, Alberta. He regularly manages paid search campaigns with budgets between $30,000 to $100,000+, develops SEO & SMM strategies, manages Online Media Buys and provides Web Analytics & reporting for all his clients.